If you are looking for a down to earth, architect for your project, you have come to the right place.  At Subtlecraft, there are no flowing capes or berets.  We speak plainly.  We listen.  We solve problems.

So what’s with the Name?

Subtlecraft is committed to a timeless approach to the built environment.  The name is derived from two concepts representing the highest values of creativity but which have been diminished in our high speed world.

Reward the Observer

Today life moves very fast.  People aren’t able to slow down and appreciate the beauty of the world around them.  Some have even lost the ability to do so.  The meditative quality, grace of motion, decision, and selection define beauty.  Subtle is mindful.  Subtle is deliberate.  Buildings should be designed to last at least a hundred years.  They outlive their owner and creator to become a legacy for future generations.  They should respond to their environment, region, climate, season, time of day.

The Japanese Tea Ceremony is the best example of this concept.  Each aspect from the gathering of the tea leaves to the architecture of the space to the folding of the towels has been thoughtfully contemplated and resolved.  Every movement has purpose and meaning.  How amazing would architecture be if it were approached with this same rigor?

Good Enough Isn’t Good Enough

Long ago, the architect was a master builder not unlike the symphony conductor.  He could perform any aspect of the work but hired the best skilled workers for each trade.  These were the master craftsmen.  Their personal and professional reputations were tied up in the extreme quality of their work.  It is this intense quality honed by thousands of hours that gives virtue to their lives.  That spirit resides in the finished work.

Subtle is thinking.  Craft is doing.  Both concepts are aspirational: a guiding set of values:  a mission statement in a word.

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